Use Proper Meta Tags for Online Marketing Success

Double Revenue- Use Proper Meta Tags for Online Marketing Success

 

Meta tags are HTML tags and they provide details or data about the web page to search engine. They are normally hidden (Meta keyword tag) and are readable by the search engines only and not the site visitor.

Once a search engine crawler understands your page better, it ranks the page higher.

If we go about two years back, Meta tags were really important for putting keywords and gaining higher ranking in search engine.

Site owner and web masters simply stuff the Meta tags with keywords and sometimes irrelevant keywords just to have high traffic and recognition by search engines.


“Infographic Design By” Digital Marketing

The Meta tags were spam so much by site owner and webmasters that they became irrelevant for most of the search engines now especially Google. But still they have some importance and they should not be ignored.

Meta tags are still important for Yahoo and Bing search engines but a very lower or no 
value for Google.

With respect to all above points, Meta tags should not be left blank and must be used in a very concise and to-the-point way to give search engine a natural and accurate impression of them. Some important Meta tags and their usage is mentioned below;

Title Tag:

Meta Title tag for SEO

Title tag is a type of Meta tag and this is the one and only Meta tag that is still very important for search engine understanding, user satisfaction and site ranking. It is one of the three most important SEO factors and must be used properly.

Title Tags Example

Importance of title in SEO why so needed to grow your business? Title tag should be relevant to page contents and must be attractive enough to trigger the reader to click title and visit web site. This Meta tag length should not exceed from 70 characters for good results.

Meta description tag:

A Meta description tag is a summarized description of the web page and is written for search engine. It is shown right under the page title in search engine result page and is shown by the reader after page title.

This Meta tag has some importance in Google search engine and must be written carefully and in comprehensive way. The Meta description tag tells the search engine about web page contents if used in a good way.

Meta description tag should provide relevant and brief description of the web page and helpful for ranking the site in search engine results. The length of this Meta tag must be from 50 characters to 140 at most.

Meta keyword tag:

Meta keyword tag

Meta keyword tag is a tag for writing most relevant primary and secondary keywords on the page and it is also written for search engine giving it details about page and keywords. You should use it with care and put 3 to 4 important keywords in Meta keyword tag.

Robot Meta tag:

Robot Meta tag

If you want to hide some contents of your web page then you can use robot Meta tags. These tags are written for hiding certain page from indexing by search engine. The reason behind not indexing some web page may be to avoid competitors accessing it.

Summary:

As per the new SEO techniques and after Google Panda and Penguin updates, I recommend focusing on quality page contents instead of Meta tags.

The only important Meta tag is description tag and it should be used in a to-the-point 
way for better results.

Concentration on quality page contents, quality backlinks and good title tag are the key to success and enhance the SEO.

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How to Write SEO Content

How to Write SEO Content : 15 Techniques That Increase CTR 560.7%

 

It’s a common questions from business owners that how to write SEO Content that generate more leads, sales and grow business. For b2b business it’s a real opportunity to improve your conversion.

SEO optimized web site contents are the contents written using all SEO techniques to 
achieve higher search engine rankings and greater traffic. 

These contents are written in a natural and organic way without copying any text from other sites or using “smart bad tricks” like spamming etc. to mislead search engines.

The quality of web site contents is the basic factor which can either lift your site or drop it from search engine eye.

Why Website Contents are so Important Recently?


“Infographic Design By”: Best Profits Online

From last two years SEO became a very technical and sensitive process especially after Google Panda and Penguin updates.

Two years back there were certain factors that were very important and helpful in raising the search engine rankings but now they are no more in use.

How to Write SEO Content

Previously the webmasters gain the search engine attention by spamming keywords everywhere on site and some time the irrelevant keywords and by using Meta tags even if the web site contents were of low quality.

The search engine was not smart enough in past and smart web master could easily mislead it by using certain spamming ways.

Recently the search engine is smart enough to catch all spamming tricks and drop such sites. The most important three factors which are used by SEO are web site contents, links and title.

So after search engine becoming smart and intelligent, the “website contents” are the number one on-page SEO technique.

Website Contents: The Prime SEO factor

Latest Google algorithms are more intelligent and prefer quality contents above all other techniques.

You have created a web site, analysed the keywords, design is cool, created the backlinks and all is done well but if web site contents are of low quality all other efforts are also wasted as you will not be picked by crawler.

Web site contents allow the search engine crawler to understand what the site or page is all about and once the crawler gets your site or page, chances are greater that it will pick you.

Not only for search engine but contents are also important for visitors and if they find the web site contents worthy and answer to their queries, they will definitely revisit your web site again.

Components of web site contents:

Components of web site contents

There are two components or parts of web site contents

  • It is written for human beings or readers and visible to them on web on-site called site or on-page contents
  • It is written for search engine better understanding of a web site and is called Meta data. This part is hidden from reader.

The more important of the two components is the first one. It is not totally for the readers but it also includes certain sections which are for search engine. In the below mentioned section I will describe these two components in detail.

Writing optimized on-page web site contents:

The on-page web site content is the text shown on the web page for readers and it has certain factors for search engine understanding as well. The steps are given below;

Choose the primary and secondary keywords for web site contents

The first step is to finalize the keywords (both primary and secondary) for the site. This step is better done using some keyword analysis tools (like market samurai or Google keyword analyser).

Try to emphasize more on “long tail keywords” as user normally type long tail query string instead of short one.

Finalize the keyword density

The keyword density is the percentage of keywords used in web site contents. The keyword density should not be greater than 3%.

Write down page text after niche study and knowledge

Write down a ruff text after having complete knowledge of niche or topic you are going to write on.

Avoid copying contents from other sites

Avoid copying contents from other sites

Never try to copy any text or portion of text from some other related web site as Google is smart enough to spam the copied text and drop the ranking

Heading tags usage and keyword placement

The heading tags are used to arrange the web site contents into section for easy understanding.

Use heading tags from H1 to H6 and place important keywords in H1 and H2. 

The keywords must come at begging of the heading for more notice by search engine crawler.

The heading text must be informative and attractive for search engine and readers. Placing keywords properly and carefully in heading tag will attract search engine and making text triggering will attract reader.

Keep web site contents flowing:

The web site contents must be in flow and don’t break the flow and consistency. Relate all the headings and text and don’t get out of track.

Include images, tables, flow charts, graphs and lists to arrange data

images, tables, flow charts, graphs and lists to arrange data

Images must be used with care having the “ALT” text present in the backend.

Images, tables, flow charts, graphs and lists must be relevant to the web site contents 
but avoid using too much images and keep a decent combination.

All these features are added into web site contents for better user understanding as images is not process-able by search engine but having “ALT” attribute will serve the purpose if you place keyword in “ALT” text.

Contents updating:

Web site content review is necessary on regular basis and keep fresh contents specially include blog section and RSS feeds etc.

Page title tag

As per my opinion the page title must be decided after writing the whole web site contents as it is a summarized form of web site contents and can’t be written until the whole content are written. Certain points to be considered for page title are;

The page title must be “SEO friendly” and you must ask the developer to write it the way 
you decided.
  • Each page title must be unique
  • Page title tag text should be close to H1 text

Meta data and use of Meta tags:

Meta tags are used to provide more information to search engine about the web site contents or nature and they are hidden from human beings. The most commonly used Meta tags are

Meta keywords: Used to write primary and secondary keywords for the search engine better 
understanding and attention

Meta description: Most commonly used tag for writing page description to be displayed in search engine result page and also used by search engine for analyzing the contents.

Review of contents for grammar and spell check:

If you have written a good web site contents but it has certain “grammatical” and “spelling” errors, a bad impression is made on the reader.

So before posting the web site contents read them once from the begging for any such errors and post an error free content on the site.

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SEO Competitor Research Analysis with  Market Samurai

SEO Competitor Research & Analysis 2018 : Market Samurai [Free]

In online marketing industry everyone knows about Market Samurai. It’s a Keyword Research tool that is really effective. I bet  you after this analysis it would be your next analysis tools that you love.

Generally, It’s has two parts _____

  • SEO Competitor analysis before starting SEO project
  • SEO Competitor analysis during running project

SEO is all about competition as it drives you to your destination and tells you the path to follow for the desired results. In whatever field you are, you have to compete someone or something to survive and if your Competitor is strong, you will “lead”.

For online business and marketing you have to analyse your competitors for making your marketing strategy to follow in order to lead.

The main fruit of all SEO efforts is to get good ranking in search engine results 
and to be displayed in top results.

Also keep in mind that SEO research & Analysis is an on-going process and you can’t sit back after doing it at start of your project.

If you get a good ranking or position in search engine results and if you want to keep that and stay there, you have to review and upgrade your SEO strategy periodically.

SEO research and analysis using “Market Samurai” at start of project:

Market Samurai SEO competition Check and analysis

With the help of the tool called Market Samurai, the SEO competition research and analysis is done very easily and effectively.

Once the keyword research and analysis is completed and target keyword/s can be decided, the SEO competition against the target keyword/s can be analysed using Market Samurai.

In SEO Competitor research and analysis, you can analyse the status of your top ten competitors. As with the previous example of keyword “It Job Dubai”, we can proceed and now calculate the SEO competition for the same project and for same keyword.

Go into SEO competition window and press “Generate Result” button and it will start fetching 
and producing results. 

The screen short is attached below which will describe you all the possible details of your top ten competitors for analysing their SEO strategy.

On the basis of SEO Competitor research and analysis you can easily decide your strategy which enables you to compete well against your competitors. Below is the explanation of all the functions of this window in Market Samurai.

It is better to export the Data in excel and then review it carefully so here is the screen short;

Market samurai export the Data in excel and then review

All the results are described below;

  • Domain Age

This will tell you about the age of domains of your top ten competitors as per Google record.

  • Page Rank

The ranking algorithm used by Google in which it gives ranking between 0 (lowest) to 10 (highest) to a website page based on its quality. This field shows the ranking of top ten competitor’s sites in search engine

  • Index Count

This will show you that how many pages of competitor’s website are indexed by the search engine in its directory. The higher the number of pages, the tougher the competitor is.

Market samurai export the Data in excel and then review- 2

  • Referring Domains-Domains

This reveals the total number of domains which has backlinks towards a particular competitor. If this value is greater it means that the competitor is very popular and strong.

Search engine considers a site with quality backlinks as a “good quality” site and rank 
it higher than a site with less or low quality backlinks.
  • Referring Domains-Page

This describes the total number of domains or sites which has backlinks to any page on competitor’s site. Again the higher the value, the higher will be the ranking in search engine results but again the quality backlinks are required for this.

  • Page Backlinks

This shows the total number of external links which are pointing towards a page on the website. The higher the quality and quantity on backlinks, the higher is the ranking in search engine.

  • Domain Backlinks

This shows the total number of external links pointing to the domain itself or any page on the domain (excluding any internal site link).

 

Market samurai export the Data in excel and then review- 3

  • DMOZ Directory

It will tell if the site is listed in DMOZ directory or not.

  • Yahoo Directory

It will describe whether a site is listed in Yahoo directory or not.

  • Keyword in Title

This will show you if a keyword is being used by a competitor in its page title tag. Keyword presence in page title tag is good for getting search engine’s attention.

  • Keyword in URL

This describes whether a keyword is being used by a competitor in his site’s URL. Again it is a good practice to have keyword in URL but it should be meaningful and descriptive with respect to site and its contents.

Check out this step by step tutorial.

  • Keyword in Description

It reveals whether the keyword is used in description or not.

Keyword in header tag

It shows the presence of keyword in header tag of a competitor’s website.

Go through Competitors Sites Carefully


“Image Credit”: Amasty

At the end of SEO research and analysis you have enough knowledge about your competitor’s strengths and strategy. You can consult the experts about the results of Market Samurai and thoroughly check their web sites for further hints. Try to find out at what point they are a bit weak and strengthen that point of your site.

Don’t Underestimate your Competitors

Do not rely on one aspect of SEO. SEO has a bundle of things to do and handle.

Don’t just think for getting better results just by focusing one SEO factor.

“Infographic Design By”: SEOzar

Though at times you can get good results but they are temporary and will not let you stay at good ranking for a long time. On shoulders of one strong point, you can get a better ranking but that will be for a very short period of time and will be dropped soon. So armour yourself and your site with all the possible tools to get high ranking and to compete.

SEO Competition Analysis During Running Project

As described in the begging of this article, SEO competition research and Analysis is an on-going process and you cannot just quiet it in the begging of SEO project.

Algorithms and tools are changing quickly in internet world and to stay at good ranking you should conduct SEO competition analysis after every certain period.

Keep on updating your strategy by SEO tools and making changes in your site for up gradation.
Importance of Title In SEO

Importance of Title In SEO : 2018 [With Examples]

 

SEO has three most important factors nowadays which are page contents, the links and third one is page title or title tag. Page title or title tag is very useful and must be comprehensive as it is the brief description of what your site is all about. If the description is good enough then the page will be approached by both search engine and the end user.

Definition of Title Tag:

Definition of Title Tag

 

A title tag is the page title or description of a web page; you can say a summarized definition about page contents. This is the part of the web site contents that appear bold on search engine result page and is the first overview of your web site.

Page title is important for both the search engine and the site visitor. For search engine, 
the crawler will read the title tag and get the idea about page contents and then go to the 
page contents. If title tag is written and used carefully, higher search engine ranking can 
be achieved easily.

From user point of view, when a user searches for something in a search engine and a result page is displayed, what thing triggers the reader to click and come to your site instead of so many others? Obliviously this is your page title or title tag; it is like the “first impression” of your web site to the reader that should be great.

Title tag Occurrences:

Title tag Occurrences

 

The Title tag or page title appears on three important places on the net and all these places are for the users or visitors so if title is used carefully, it can cause good traffic to the site. These places are:

Web Browsers:

Title Tag in Web Browsers

 

When a page is displayed in a web browser, the page title appears on the top bar as well as the part of the URL of the page. This portion gives valuable information to the end user about the page contents and you can create a good impression on user and the user will revisit you if he finds your page easily understandable.

Search Engine Result Page:

Title tag in Search Engine Result

The first impression about your site is its page title that appears in the form of bold text in search engine result page. Visitor normally reads the bold part or page title on result page and compares it with what he is looking for. If the displayed page title is relevant to its query then he will open that site. So the page title must be written in comprehensive and “problem solving” way.

Other web sites and social media sites:

Other web sites and social media sites Title tag

When you share your links on social media web site (like LinkedIn, Face Book or Google+) it’s the title tag that appears there and causes users to understand what the page is all about. So again it has importance in terms of the web page reputation, introduction and impression.

I will describe some important factors that should be kept in mind while writing title tag or page title:


“Infographic Design By”: My Site Auditor

Relevant Page Title tag:

If the search engine finds that the title tag is relevant to the contents of the page, it will rank the site higher but if it finds it irrelevant the crawler will drop the web page.

I recommend you to first write the page contents and decide the title tag after concentrating the contents. Keep in mind: page title or title tag is a key to your site success and a door to enter into the site.

Interactive and Attracting Title tag:

Interactive and Attracting Title tag

The title tag should be so much attractive that it must trigger the reader to click it and visit the site. Writing a good title tag is the first step to bring visitor to the site and the second step is good and relevant (to page title) page contents.

Keywords in Title tag:

Keywords in Title tag

 

The best use of keywords is to place them at the beginning of title tag text. The primary keyword should come first followed by secondary keywords. It is a good SEO technique from search engine point of view as keywords in title tag are checked by crawlers and are ranking increases.

But one thing should be kept in minds that don’t be greedy at this point and don’t spam the page title tag with keywords. Be more specific and relevant as smart search engine crawler will drop you if it finds any effort or sign of spamming.

Keywords Separation:

Keywords Separation in Title tag

You should separate the keywords in page title tag with pipes (|) or hyphens (-) instead of underlines or commas. The advantage of using pipes and hyphens is that they are easy to read out by visitors and good from SEO point of view.

If your keyword is “it-job” and user query string in “it job” or “itjob”, your keyword 
will betreated same as the search engine ignores pipes and hyphens and search engine 
crawler will consider the keywords written this way more than any other way.

Length of Page title tag :

Length of Page title tag

The maximum characters of page title tag that are displayed on search engine result page are 70. The others are not shown but with dots (………).

Keep the length of title tag text to 70 characters otherwise some text will be missing and causes confusion for the reader. In order to make your title tag “clear” and all “understood” by the reader, keep its length of 70 characters.

Check our new experiment, Meta Title Between 6 to 13 can boost your rank and traffic for sure.

Word of Page title tag

Use of Numbers in Title tag :

Use of quantity or numbers in title tag writing is another good attractive technique for attracting visitors. If one title is “How to use face polisher” and the other is “10 ways of using face polisher”, then the more attractive title tag for users will be the second one.

Company or brand name :

Also include the name of the company or brand in the title tag text. Good position for the company name is to place it after primary and secondary keywords or at the end of page title tag.

The company or brand name will help you from search engine point of view as well as the user.

Use of Acronyms (Abbreviations) :

As per good technique, the acronyms should be avoided if they are not most commonly used by the public. But in some cases they should be used in page title as they are the part of user search string.

For example in case of any query having “search engine optimization” word, people normally 
type “SEO” or “seo” in the search string.

So for most commonly used acronyms, you can use them in page title to attain search engine attention and traffic but avoid those which are not used commonly.

Use of modifiers in title tag :

Use of modifiers in title tag

Use of modifiers to increase importance of title tag or page title is also common. Modifiers are words that add more value and attraction to any title like “very”, “most”, “cheap”, “best” etc.

When modifiers are added with the title tag they generate more enthusiasm and attraction for the reader.

Each page title tag must be unique :

A web site has number of pages and each page title must be unique hence every title tag must be written uniquely. This works in two ways; one it describes contents of every page separately, second it prevents search engine processing confusion about every page.

If all pages have separate title tag, search engine can better understand the nature of every page but if title tag for all pages is same, it will be confused as which page has what purpose and will most likely drop such site.

Summary:

As per all above factors, title tag is one of the three most important SEO techniques so must be given importance and time.

Certain title tag writing softwares are also available in market in which you feed the page contents and they decide page title for you but still you can’t rely on some system for doing such an important and sensitive task.

You can get idea about title tag from them and then add your own thoughts into it.

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