It’s a common questions from business owners that how to write SEO Content that generate more leads, sales and grow business. For b2b business it’s a real opportunity to improve your conversion.
SEO optimized web site contents are the contents written using all SEO techniques to achieve higher search engine rankings and greater traffic.
These contents are written in a natural and organic way without copying any text from other sites or using “smart bad tricks” like spamming etc. to mislead search engines.
The quality of web site contents is the basic factor which can either lift your site or drop it from search engine eye.
Why Website Contents are so Important Recently?
“Infographic Design By”: Best Profits Online
From last two years SEO became a very technical and sensitive process especially after Google Panda and Penguin updates.
Two years back there were certain factors that were very important and helpful in raising the search engine rankings but now they are no more in use.
Previously the webmasters gain the search engine attention by spamming keywords everywhere on site and some time the irrelevant keywords and by using Meta tags even if the web site contents were of low quality.
The search engine was not smart enough in past and smart web master could easily mislead it by using certain spamming ways.
Recently the search engine is smart enough to catch all spamming tricks and drop such sites. The most important three factors which are used by SEO are web site contents, links and title.
So after search engine becoming smart and intelligent, the “website contents” are the number one on-page SEO technique.
Website Contents: The Prime SEO factor
Latest Google algorithms are more intelligent and prefer quality contents above all other techniques.
You have created a web site, analysed the keywords, design is cool, created the backlinks and all is done well but if web site contents are of low quality all other efforts are also wasted as you will not be picked by crawler.
Web site contents allow the search engine crawler to understand what the site or page is all about and once the crawler gets your site or page, chances are greater that it will pick you.
Not only for search engine but contents are also important for visitors and if they find the web site contents worthy and answer to their queries, they will definitely revisit your web site again.
Components of web site contents:
There are two components or parts of web site contents
- It is written for human beings or readers and visible to them on web on-site called site or on-page contents
- It is written for search engine better understanding of a web site and is called Meta data. This part is hidden from reader.
The more important of the two components is the first one. It is not totally for the readers but it also includes certain sections which are for search engine. In the below mentioned section I will describe these two components in detail.
Writing optimized on-page web site contents:
The on-page web site content is the text shown on the web page for readers and it has certain factors for search engine understanding as well. The steps are given below;
Choose the primary and secondary keywords for web site contents
The first step is to finalize the keywords (both primary and secondary) for the site. This step is better done using some keyword analysis tools (like market samurai or Google keyword analyser).
Try to emphasize more on “long tail keywords” as user normally type long tail query string instead of short one.
Finalize the keyword density
The keyword density is the percentage of keywords used in web site contents. The keyword density should not be greater than 3%.
Write down page text after niche study and knowledge
Write down a ruff text after having complete knowledge of niche or topic you are going to write on.
Avoid copying contents from other sites
Never try to copy any text or portion of text from some other related web site as Google is smart enough to spam the copied text and drop the ranking
Heading tags usage and keyword placement
The heading tags are used to arrange the web site contents into section for easy understanding.
Use heading tags from H1 to H6 and place important keywords in H1 and H2.
The keywords must come at begging of the heading for more notice by search engine crawler.
The heading text must be informative and attractive for search engine and readers. Placing keywords properly and carefully in heading tag will attract search engine and making text triggering will attract reader.
Keep web site contents flowing:
The web site contents must be in flow and don’t break the flow and consistency. Relate all the headings and text and don’t get out of track.
Include images, tables, flow charts, graphs and lists to arrange data
Images must be used with care having the “ALT” text present in the backend.
Images, tables, flow charts, graphs and lists must be relevant to the web site contents but avoid using too much images and keep a decent combination.
All these features are added into web site contents for better user understanding as images is not process-able by search engine but having “ALT” attribute will serve the purpose if you place keyword in “ALT” text.
Web site content review is necessary on regular basis and keep fresh contents specially include blog section and RSS feeds etc.
Page title tag
As per my opinion the page title must be decided after writing the whole web site contents as it is a summarized form of web site contents and can’t be written until the whole content are written. Certain points to be considered for page title are;
The page title must be “SEO friendly” and you must ask the developer to write it the way you decided.
- Each page title must be unique
- Page title tag text should be close to H1 text
Meta data and use of Meta tags:
Meta tags are used to provide more information to search engine about the web site contents or nature and they are hidden from human beings. The most commonly used Meta tags are
Meta keywords: Used to write primary and secondary keywords for the search engine better understanding and attention
Meta description: Most commonly used tag for writing page description to be displayed in search engine result page and also used by search engine for analyzing the contents.
Review of contents for grammar and spell check:
If you have written a good web site contents but it has certain “grammatical” and “spelling” errors, a bad impression is made on the reader.
So before posting the web site contents read them once from the begging for any such errors and post an error free content on the site.
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